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Platform migration · Sanity CMS

Seetha The Comic

A $100 tweak on a subscription website builder that became a full migration to owned code — content restructured in Sanity, hosting bill gone, and a site the client edits herself.

Year
2025–2026
Role
Design + development
Skills
Figma · Jamstack · Sanity CMS · Content Migration · Netlify
Visit live site ↗
Seetha The Comic — website migrated off a site builder onto a headless CMS

01 / Problem

A small fix on a platform working against her

Seetha came to Upwork with a modest request: a small redesign of her existing site. But the real problem ran deeper. She was paying a monthly subscription for a template that didn't feel like her brand, fighting a restrictive editor every time she wanted to change something, and the site did little to showcase a growing comedy career.

A quick cosmetic patch would have closed the ticket — and left her stuck with the same costs, the same platform ceiling, and the same generic look.

02 / Solution

A rebrand and a platform she actually owns

Instead of patching the template, I proposed a different path: redesign the site around her brand in Figma, hand-code it as a fast Jamstack front end, and model her content in Sanity CMS so she could edit everything herself — hosted on Netlify for free.

Once she saw the direction, the scope grew to four times the original job. I designed every page around her voice and material, built the front end from scratch with no page builder in sight, and wired up a clean Sanity studio where shows, clips, and pages are simple structured content.

  • Full brand-first redesign in Figma, approved before a line of code
  • Hand-coded, responsive Jamstack front end — no templates
  • Site-builder content migrated into a modelled Sanity CMS
  • Free Netlify hosting replacing the monthly subscription

03 / Outcome

Lower costs, full control, and a 5-star review

The subscription bill went to zero, the site loads fast everywhere, and Seetha updates her own content in minutes — no developer required. What started as a $100 ticket ended as a complete platform she owns outright.

  • Scope grew 4× on merit
  • $0/month hosting on Netlify
  • Client edits content herself
  • 5.0 ★ review
“I had an absolutely fantastic experience working with Sohail on my website. From the very beginning, Sohail took the time to truly understand my brand as Seetha The Comic.”
Client review · Upwork