Platform migration · Sanity CMS
Seetha The Comic
A small fix on a site builder that became a full migration to owned code, with content restructured in Sanity and a site the client now edits herself.
- Year
- 2025–2026
- Role
- Design + development
- Skills
- Figma · Jamstack · Sanity CMS · Content Migration · Netlify
01 / Problem
A small fix on a platform working against her
Seetha came to Upwork with a modest request: a small redesign of her existing site. But the real problem ran deeper. She was working inside a template that didn't feel like her brand, fighting a restrictive editor every time she wanted to change something, and the site did little to showcase a growing comedy career.
A quick cosmetic patch would have closed the ticket — and left her stuck with the same platform ceiling and the same generic look.
02 / Solution
A rebrand and a platform she actually owns
Instead of patching the template, I proposed a different path: redesign the site around her brand in Figma, hand-code it as a fast Jamstack front end, and model her content in Sanity CMS so she could edit everything herself — deployed on Netlify.
Once she saw the direction, the scope grew to four times the original job. I designed every page around her voice and material, built the front end from scratch with no page builder in sight, and wired up a clean Sanity studio where shows, clips, and pages are simple structured content.
- Full brand-first redesign in Figma, approved before a line of code
- Hand-coded, responsive Jamstack front end — no templates
- Site-builder content migrated into a modelled Sanity CMS
- Deployed on Netlify, with the site fully under her control
03 / Outcome
Full control, and a 5-star review
The site loads fast everywhere, and Seetha updates her own content in minutes — no developer required. What started as a small redesign ended as a complete platform she owns outright.
- Scope grew 4× on merit
- Content restructured in Sanity
- Client edits content herself
- 5.0 ★ review
“I had an absolutely fantastic experience working with Sohail on my website. From the very beginning, Sohail took the time to truly understand my brand as Seetha The Comic.”