Pentagon Detailing

Pentagon Detailing ran a quality operation with a booking process that didn't match it. Every appointment started as a phone call or DM, followed by back-and-forth about vehicle type, packages, add-ons, and timing. After-hours enquiries went cold — and the obvious off-the-shelf fix, an embedded scheduling widget, would have meant a monthly fee and an interface that looked nothing like the brand.

I designed the brand experience in Figma first — dark, glossy, automotive — and hand-coded it into a fast, responsive front end. The centerpiece is a custom multi-step booking flow: pick a vehicle, choose a package, add extras, pick a slot. Pricing updates live at every step, so customers reach the confirmation screen already knowing the cost.

Because the flow is custom-built rather than an embedded third-party widget, it matches the brand pixel for pixel, sends structured data straight through to the studio, and adds no recurring cost.

Booking requests now arrive complete — vehicle, package, add-ons, preferred time — ready to confirm in one reply. The site captures after-hours leads the phone used to lose, with no scheduling subscription in the stack.